Research Assistant
Cut out drudge work from your task list as AI quickly aggregates cited sources and topical information
Empower your potential with this AI course
8 weeks
Dedicate 3-5 hours per week.
100% online with optional (highly recommended) live weekly instruction from an AI expert, plus on demand video lessons
In the Generative AI for Business course, you will:
Gain understanding of the AI ecosystem, market dynamics, and the ethical implications of using AI
Learn to identify the right AI tools for diverse use cases as you leverage varied AI personas
Walk away with a framework to immediately apply AI to workflows, business challenges, and strategic decisions.
Learn to master today's most popular generative AI apps, like:
Application deadline: February 5.
Classes start: February 10.
Some of the best and brightest minds in AI brought directly to you
This best-in-class course was created together with AI leaders at GE, Microsoft, LinkedIn, Cal Berkeley, and more. That means you'll receive a solid foundation of AI workflow practices and strategies you can count on for your current role—and the next one.
Solidify your role as an AI leader
In just 8 weeks, earn your USF CTPE program certificate and confidently use generative AI to drive real business impact. The future of work is AI-enabled. Become an AI leader and apply today.
Build a versatile AI skillset and feel empowered to harness the potential of AI for business use cases
Approach business challenges with new confidence as you leverage AI for analysis, research, and strategic value
Develop the knowledge to lead AI adoption in your organization and inspire innovation within your team
Harness the personas of AI to boost your productivity
Analyst
Use AI to comb through large data sets, summarize insights, and look for correlations
Strategist
Discuss your business thoughts and ideas with an AI sounding board that helps you determine efficacy, risks, and scenarios
Marketer
Get assistance with data-driven decisions, channel mix, and audience segmentation
Creator
Draft business planning documents, white papers, communication, marketing content, and more with an AI-based copywriting partner
Who this course is for
The Generative AI for Business course is for any professional who wants to apply AI toward workflows and business challenges. It's beginner-friendly with a purposeful structure for leaders of all levels. Through this program, students build actionable AI skills and develop a framework to leverage generative AI for measurable business impact.
High-potential professionals
Build foundational knowledge and use AI to optimize your workflows and execution—freeing up more of your time for strategic thinking
Functional heads and team leads
Discover ways to integrate AI into your team’s workflows and embed AI into your products to drive greater business impact.
Executives
Develop AI growth strategies and evangelize AI to your teams and organization.
What learners are saying
I have a deeper understanding of how to effectively utilize AI-driven tools to enhance problem-solving, streamline workflows and deliver more personalized, user-centric solutions. This has empowered me to work more efficiently and contribute more strategically to my team's goals.
Kobe X.
June 2024
The main benefit is gaining a clear, actionable framework for implementing AI responsibly within an organization. The course not only deepened my understanding of AI's strategic impact but also equipped me with tools to address ethical challenges proactively.
Rahul G.
September 2024
I found this course to be incredibly confidence boosting. I learned SO much about the possibilities for AI and how to get started not just playing with it, but really using it.
Erin V.
September 2024
Your employer may cover the cost of this course
Many students take advantage of employer education assistance and reimbursement to cover the cost of this course. We're here to support you. Explore a customizable email template and more helpful resources in our course info pack.
Meet your creators and instructors
The course was created together with AI leaders at Microsoft, LinkedIn, Cal Berkeley, and beyond.
Shyvee Shi
Product Lead
Thomas Morris
Senior Product Leader and AI Strategist
Geoff Woods
Founder
Genevieve Smith
Founding Co-Director, Responsible & Equitable AI Initiativ
Ashley Gross
Founder
Ready to put AI to work for you?
Take the first step and download your free course info pack to learn more about the course content and for helpful employer reimbursement info.